As a design savvy, forward thinking football club, Arsenal was the first team to launch a fully interactive iPad version of their matchday programme. I was contracted initially to design the launch issue and this contract was extended to the full season to lead the design of subsequent issues and train up the junior print designer to assist.
It was a really exciting project, especially as Arsenal were keen to maximise the App to showcase multimedia content such as video highlights, historical content and sound bites. The App was really well reviewed by fans on the App store and subscriptions consistently increased throughout the season. Internally the project was seen as a success and was continued the next season.
